I’m not sure I’m cut out for this protest business. Sure, I marched for science. I am also the proud brother of sisters, many of who sport “those” pink hats. And yet, I don’t want to divide the world into “us” and “them.” That may be a necessary step, however, if I aspire to run a successful “movement” to enact social change.
And I do. I’m so concerned about the doughnut shape of our current politics—about the hollowing out of the middle and our migration into like-minded, competing, hostile camps farther on the left and right that I want to close the cap, bridge the divide, put the hole back in the doughnut.
I want a middle, darn it. I don’t want to act so surprised that former President Bush has some intelligent things to say. I don’t want to associate with folks who find the Obamas—surely one of the strongest, healthiest, most traditional and respectable nuclear families to inhabit the White House since, I don’t know, ever—so objectionable on a personal level that only invective can describe them.
I want to be able to respect a President, Democrat or Republican. The present President has exempted himself from that instinct, by the way, due to gross incompetence, rampant narcissism, corrosive ignorance and pervasive use of racist dog whistles—I can only respect a Republican who wants to serve America and serve as president to all of her citizens. If the last nine months have taught us anything, it’s that, left or right, GOP or Democrats, we should acknowledge that the crazy old man who temporary resides at 1600 Pennsylvania Avenue is not that President. He needs the apprentice treatment—to be told “you’re fired”—ASAP.
Yeah, I know, I’m deviating from my core message. Trump bashing is not helpful while I am trying to say “up the middle!” I say it because there will be a U.S beyond the Trump era, and I do want an America where there is a hint of compromise and competence among our political elites.
Anyway, Dr. Taylor Houston, assistant professor of sociology, gave an interesting talk tonight at Mount Mercy University Oct. 24 as part of our 2017 Fall Faculty Series. His speech was called: “Protest 101: How to be an Effective Activist.”
He noted early that he wasn’t really going to give any complete recipe, but rather some sociological perspective on what makes movement successful, and some advice for would-be activists. I can’t fault the content of what he said—he seemed to base his remarks clearly on good social science—but some aspects of his talk were disconcerting.
For example, to have a successful social change movement, it’s very helpful early on to define an enemy, so you can court cohesion among “your” allies by having a “them” to attack.
Bah, humbug. I wish it weren’t so—more divisiveness seems to be just what we don’t need—but as a communication tactic, I have to concede the advice is completely valid.
Other points Dr. Houston made included:
- Watch for your WUNC. “The strength of a movement is determined by its WUNC,” Houston noted. That is, a movement needs to have Worthiness (from the point of view of the people who support it), Unity, Numbers and Commitment. Those interplay in interesting ways, he noted. For example, “numbers” doesn’t have to be a majority—the TEA Party movement has successfully reshaped the Republican Party with relatively small numbers, but enough commitment and key strength in primary races to make its mark. WUNC. Get some. A lot, actually.
- Start local. If you want media attention, you’re more likely to get it from local journalists. If you want to influence conditions in Cedar Rapids, Mayor Ron Corbett is a much easier to influence than President Tangerine Hair Nightmare (sorry, slipping again. Mr. Drumpf does that to me).
Send an invite. The most important step to get fellow travelers to sign on to your movement is to do something and ask others who are like minded to join in. “People who care the most are the most likely to get involved,” Houston noted. “Those mostly likely to be involved are those who have been asked.”
Houston had much more to say—about framing a message, for example. About how starting a movement is a lot easier than actually accomplishing a goal—and we seem to excel at making noise but fall short at knowing what to do next.
So, what movements do I want to start? As I noted, I’m ready for some radical compromisers. For people who are willing to “make it work.”
And, secondly, I still want to start the Pollinator Garden Movement at MMU.
Join me, friends. Let’s try to talk and find common ground. And let’s also grab our rakes and plant some Milkweed seeds!
OK, as I said, I don’t see this protest thing as coming naturally to me. Still, I found Dr. Houston’s talk fascinating, especially when he complimented the crowd for filling Betty Cherry on “the start of winter.”
Oh, you poor southern sociologist, from the Texas city of your family name. Winter is coming.