We had some great presentations on the first day of the Iowa College Media Association Convention in Des Moines. The most memorable moment came after the ICMA awards ceremony, when the state media’s association annual Eighmey Award, for a person in Iowa who has aided college media, went to Pat Pisarik of Loras College in Dubuque.
The award was voted on before Oct. 30 of last year, when sadly and unexpectedly, Pat passed away. His family was there to receive his honor. And ICMA renamed it’s “student journalist of the year award” as the “Pat Pisarik Student Journalist of the Year.”
It was a touching event, and his family received a standing ovation from the association.
Earlier, Tim Harrower, a national icon in the world of newspapers who wrote the classic text on design and also a popular text on reporting, gave ICMA’s keynote address.
Using a fairy tale theme, Harrower retold stories such as “Chicken Little” to be entertaining fables about modern journalism (Chicken Little ends up working for a conglomerate that produces fried chicken and finds “another way to serve readers.”).
In his version of the “Fox and the Grapes,” the fox gets angry that too many grapes lean left, so Fox plants his own vineyard where all of the grapes lean right.
Yes, I loved it. A keynote address full of the kind of “dad jokes” that make my wife and children chuckle or groan, but it was also full of insight and wisdom.
Harrower had us all raise our hands and swear never to lie lest we be eaten by wolves. In today’s world of social media alternative facts, it’s more important than ever that journalists be truth tellers, even if the audience seems to be struggling to distinguish truth from Fake News of the kind perpetrated by Foxes and fake presidents.
At one point, Harrower gave advice to students on how to land a job. He noted that he was in a position to hire for the largest paper in Oregon, and he confessed he never cared about GPA nor even which school an applicant came from. There are two keys to landing a media job, he says: “10 great clips and a pleasant personality.”
“I’ve talked with a lot of talented geniuses that I would not hire because I didn’t want to have lunch with them,” he said.
As a professor, I would hasten to add that grades matter to some employers, and certainly have some impact on scholarships and recognition, so don’t totally relax too much, students. But the importance of grades really is whether they are symptom of learning—if they show that you got out of each experience what you could. Because, frankly, Harrower is right—they may be part of some employer’s screening of applications, but for the most part, they don’t really matter in terms of getting a job.
It’s more than journalism. For PR, graphic design, technical writing, TV, radio—any form of professional communication, remember his advice. The “clips” may be a photo gallery or web site or audio stories or a demo “tape” (we really have to work on updating that language, even “clips” these days are usually PDFs), but you land that first job with a smile and conversation and 10 great samples of what you can do.
And samples from student media, the MMU Times, and an internship or internships, always mean way more than any class work.
So what do you with the advice? Mr. Harrower offered further words.
“When a good story comes along, jump on it with both feet,” he said, adding that you report the heck out of it and produce a great story, great pictures, an online video, etc.
“That gives you one,” he noted, going on to repeat that you need to do it nine more times.
For me, the great disappointment of the day was that MMU did not win any ICMA awards. I need to find out what happened—I’m hoping there was not a glitch with our entries, but I am suspicious, because we’ve never been totally skunked in the past and there were good stories and materials in our contest entries. In particular, the winning front page displayed at the contest was, in my very biased opinion, not better then the page we had entered. Assuming we were in the running for awards, that there was not glitch, however, the take away is that we need to up our game, especially online.
Earlier in the afternoon, we participated in a media tour, and chose to go to the Register’s downtown newsroom. I had been there before, but it was worth seeing their Star Trek like control area and the banks of desks with a window view of the Capitol’s golden dome. The students who were with me really enjoyed it.
And one of our tour guides was Kyle Munson, whose “Kyle Munson’s Iowa” is one of the highlights of The Des Moines Register. I got to take a picture of him perched on a chair in a hallway to speak to an ICMA crowd. It was a totally fan boy moment, and I loved it.
All in all, day one would have been better with a few awards for Times staff writers, but it was still a day with many outstanding events. I’m glad we came, and I have just one thought about the contest: 10 great clips—we need to produce multiple, better stories. Students, they can get you a job, and, it is to be hoped, they can get your newspaper some prizes.