#ICMA 2017—Things I Think I Learned


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Kevin Kush, head football coach at Boys Town and author of “A Pieces of the Puzzle: Eight Traits of a Quality Teammate” speaks at the INA and ICMA conventions in Des Moines.

On Monday, IowaWatch.org is scheduled to publish a story that says, basically, college newspapers are changing all over the state—some college news media have abandoned print altogether and gone exclusively online, while those that still produce newspapers are printing fewer pages or issues as their core audience rejects print.

So it was interesting to me, in an afternoon panel Feb. 3 on “How Do Campus News Organizations Remain Relevant?” to hear a student at Buena Vista University and panelist among leading journalists from many Iowa campus, report this news from BVU: Print will be back.

For a university had led the way several years ago in shifting from a physical newspaper to strictly a virtual news source on-line, an upcoming special print edition is a big deal. Maybe it makes BVU’s college new media more tangible, real.

But, to me, the theme of Friday at the Iowa College Media Association (ICMA) convention was the inevitable media shift to mobile, instantly accessible journalism.

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Zack Kucharski, executive editor of The Gazette, moderates an ICMA panel.

One afternoon panel of college journalists was moderated by Zach Zucharski, executive editor of The Gazette. He had, for me, the quote of the day on media innovation:

“We have an opportunity, every day, to do it better,” he said. Then he said something like: Even if it didn’t work today, we still have tomorrow. I can’t put that second sentence in quotation marks, honestly, because my notes get too spidery at that point.

The second day of the ICMA conference on Friday began with a shouted inspirational speech by a football coach. To be honest, I wasn’t looking forward to it—the Iowa Newspaper Association had brought in a football player last year as its morning speaker, and although his presentation was so compelling that I purchased his book right afterwards, I just wasn’t thinking before Friday’s speech that what my life needs is more wisdom from football.

But, despite his very coachish delivery style, Kevin Kush, the football coach at Boys Town in Omaha, Nebraska, turned out to be a very good speaker. His advice on how to be “A Piece of the Puzzle” was pretty straightforward and familiar—points like “a piece of the puzzle believes in the team concept,” or “a piece of the puzzle adapts to change.” Yet, the anecdotes and personal humor he used as illustrations made the advice more powerful than I expected.

Although it was number three on his list, he said his main point was “a piece of the puzzle respects everyone.”

Well, as journalism tries to puzzle together a changing media environment, remembering both respect and adaptability are important to us, too. And yes, once again, a football person talked me into purchasing his book.

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Kevin Kush sells a book to MMU student Capria Davis.

Also on Friday, I attended a presentation by Kelli Brown of The Des Moines Register. She showed many examples of new news storytelling platforms, including interactive videos that let the viewer stitch together a story. To be honest, some of what she showed seemed to me to fit into the blurring of news and entertainment that is not a positive trend in our society, but I still appreciated the peek at up-and-coming storytelling tools.

And I’m going to email her to get a copy of her slide deck so I can check out those tools and some 360 cameras.

One points she made stood out to me—these days, a large majority of the Register’s online audience accesses the newspaper through mobile devices. If you’re producing content for the web, you have to take into account that most of your consumers will be looking at it via a tiny smartphone screen.

ICMA 2017 was an intersting conference. Thank you, INA, for again hosting us. Here is a link to my Facebook gallery of day 2.

And watch for that IowaWatch.org story Monday!

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